“Look everybody, we gotta make this number go up! If we do that, we’ll win.” Maybe you can picture the meeting where a manager distills all of the analysis on how to improve the product down to a single performance metric. Everyone then goes back to work to do what he or she can about this special number. The metric could be a lot of things, such as product cost, cost of customer acquisition, or production rate. When done well, performance metrics can be useful because they reduce confusion and allow people to focus on one thing that, if improved, will make the bigger picture better. Continue reading “Performance Metrics and the Headache of Automotive Fuel Economy”
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